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Virgin Is Getting into the Hotel Business

PHOENIX-The multinational company is getting into the hospitality business to the tune of 25 branded hotels over the next seven years.

By Ryan Clark | Updated on September 21, 2010

PHOENIX-Virgin Group is getting into hotels. The multinational company is diving into the hotel market, planning to put out 25 branded hotels over the next seven years. Virgin Hotels will be a “four-star lifestyle hotel brand,” according to the company, and will launch first into gateway markets with the first property opening within the next 12 to 18 months.

The management team will be led by executive director Anthony Marino in the role of managing partner of Virgin Group’s leisure and hospitality sector; along with Raul Leal, a hotelier, who will serve as Virgin Hotels’ president and COO. Marino will also serve on the board of the directors for Virgin Hotels, along with Paul W. Whetsell, president and CEO of Capstar Hotel Co., in an advisory role of operations and acquisitions, as well as Alberto Beeck and Diego Lowenstein, and Stephen Murphy, Virgin Group CEO.

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