NEW YORK CITY-The past quarter clearly revealed that investment in US lodging assets present a compelling opportunity to capitalize on what many believe will be a continued rebound of the sector. Despite a tepid recovery in the broader economy, investors perceive that current positive RevPAR growth, along with the ongoing strengthening in average rates, which when coupled with relatively low supply growth, will sustain the industry’s cyclical rebound. While scores of legacy lodging investments continue to struggle financially under the weight of over leveraging based upon today’s valuations, many assets are still enormously valuable. This fact is not lost on sophisticated lodging investors who are eager to capitalize on the mistakes of others. The heightened liquidity of established and newly formed public hotel centric investment entities, flush with low cost capital, has fueled the recent burst of transaction activity. This phenomenon has allowed private entities to exit investments made earlier in the decade and even monetize some gains at pricing near recent peak levels. Finally, the thaw in all types of hospitality lending is spreading, including a glimmer of construction financing for financially feasible deals that include real substantial equity invested behind debt.

The CB Richard Ellis (CBRE) Valuation & Advisory Services Hospitality & Gaming Group continuously monitors the major US hotel sale transaction market. The CBRE Q3 2010 Major U.S. Hotel Sales Survey includes 67 single asset sale transactions over $10 million each that are not part of a portfolio allocation. These transactions totaled more than $3.5 billion, and include 18,900 hotel rooms with an average sale price per room of $185,000. In comparison, through Q3 2009 only 21 major US hotel sales transacted for a total of more than $1.6 billion, illustrating that trade activity continues to outperform on a quarter-over quarter, and year-over-year basis.

Notable observations from the CB Richard Ellis Q3 2010 Major US Hotel Sales survey include:

-By all measures, US hotel sale transaction activity so far this year has already exceeded deals which occurred during all of 2009;

-Nine major US hotel sale transactions greater than $100 million have occurred so far this year, compared with only five which were consummated during each of the past two calendar years;

-Public companies dominate the acquisition landscape. Newly formed Pebblebrook Hotel Trust has been the most acquisitive with five major US hotel purchases, followed by the four acquisitions made by LaSalle Hotel Properties, and three consummated by Diamondrock Hospitality Co. Other active hotel centric public companies include: Sunstone Hotel Investors, Inc., Host Hotels & Resorts, Hersha Hospitality Trust, FelCor Lodging Trust, Chesapeake Lodging Trust, and Chatham Lodging Trust;

-Private equity groups exclusively focused on the hotel sector such as RLJ Companies, HEI Hotels & Resorts, Noble Investment Group, and Apple Nine Hospitality, are also actively deploying capital to acquire US lodging assets

-Active sellers of major US hotel properties who have elected to transact in a rising market to monetize gains and/or for capital recycling include: HEI Hotels & Resorts, Tishman Hotel & Realty LP, and LaSalle Hotel Properties;

-Brand hotel companies such as Starwood Hotels & Resorts Worldwide Inc., Hyatt Hotels Corporation, Fairmont Hotels & Resorts, and Intercontinental Hotels Group PLC are also taking advantage of a more fluid market and continue to transition out of owning hotel assets while securing long term management agreements;

-Rapid price appreciation is evident by Chesapeake Lodging Trust’s $68 million acquisition of the Boston Marriott Newton. A joint venture between Procaccianti Group, Charles River Realty Investors LLC, and Rockpoint Group LLC previously acquired the asset in June 2009 from Host Hotels & Resorts for $29 million and subsequently executed a $14 million renovation for a total basis of $43 million. The recent trade of the hotel represented a gain of roughly 60% in one year’s time;

A record high sale price per room was recorded in Philadelphia with LaSalle Hotel Properties $493,000 per room acquisition of the Westin Philadelphia from HEI Hotels & Resorts.

So far this year, the majority of major US hotel sales have transacted at pricing levels below replacement cost. Furthermore, an increasing number of lenders holding troubled hotel debt are selling their positions to opportunistic investors. With recent, severely diminished capital expenditures at many of the nation’s hotels, scores of assets now face the challenge of “brand” hotel companies becoming stricter in enforcing their standards, which will ultimately stimulate deal flow.

The economic fundamentals of the US hotel industry continue to recover from last year’s bottom, as corporate and leisure travelers return to the road. Stockpiled hotel investment capital has recently been deployed, predominantly focused on core urban, 24/7, high barrier entry markets, and along US coastal locations. High quality hotel assets in top performing U.S. cities have slowly come to market and attracted enormous interest from a myriad of national and overseas investors.

For those investors who believe inflation is in our future, hotel investments represent a terrific hedge as room rates are continuously re-priced. At this point in the cycle, long term investment in US hotels will provide superior risk adjusted returns, however, investing in lodging assets today includes challenging near term risks. A prolonged national economic malaise would weigh on travel demand and exert negative pressure on room rates. External shocks such as terrorism and/or outbreak(s) of war could temporarily reduce travel, similar to what immediately occurred after 9/11. Those financiers willing to assume the near term risks associated with hotel investment will be handsomely rewarded if a quicker than expected economic recovery occurs, as this would invariably accelerate growth in lodging demand, room rates, profits, and resultant values.

To view CBRE's 2010 Q3 Hotel Sales report, click on the pdf. below.

Daniel Lesser is the senior managing director of the Hospitality & Gaming Group at CB Richard Ellis (CBRE) based in New York City. The views and opinions expressed in this article are the author's own.

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Daniel Lesser

Daniel H. Lesser, President & CEO of LW Hospitality Advisors LLC (LWHA), brings more than 35 years of expertise in a wide range of hospitality operational, investment counseling, valuation, advisory, and transactional services. He provides services to corporate, institutional, and individual clients as well as public agencies on all facets of hospitality real estate including: litigation support and expert testimony, site evaluation, highest and best use analysis, appraisals for mortgage, acquisition, and portfolio management, workout strategies, operational analysis, development consulting, property tax assessment appeal evaluations, economic impact studies, fairness opinions, deal structuring, and negotiation of management and franchise agreements. Mr. Lesser had been retained in connection with a broad variety of lodging assets throughout the Americas, as well as in Europe, the Middle East and Asia.