It’s all too predictable—the U.S cities with the top investment prospects in commercial real estate. Year after year in the Emerging Trends survey—leading the list are Washington DC, New York or San Francisco. Boston and Seattle again in the 2011 report are in the top five. Add two Southern California markets—Los Angeles and San Diego— and more recently two Texas cities—Houston and Dallas and you’ve almost automatically filled out your top ten. After that investor enthusiasm wanes considerably. As one of our interviewees said in this year’s report, there are really only eight or nine cities that investors focus on today—the global pathway markets which attract brainpower jobs or the 24-hour metropolitan areas where young people look to build careers. Typically they happen to be the same places, usually cities with attractive natural barriers to entry along the coasts. At the very least you need a major international hub airport nearby to gain any credibility. Emerging Trends is published annually by PricewaterhouseCoopers and the Urban Land Institute—the 2011 edition, which I authored, was released earlier this month.

Only two markets rate reasonably strong prospects for next year:

  • Washington DC is always the survey number one during rough economic times—the federal government provides a great buffer and this market holds value better than any other.
  • Thanks to TARP and various federal infusions to its bedrock financial sector, New York (ET #2) shows the greatest gains in this year’s survey. Never bet against it—the city is the country’s ultimate center for money and culture, drawing commerce from around the world.

Three cities register decent long-term prospects without dramatic upturns next year:

  • The quintessential West Coast 24-hour market and important global gateway, San Francisco never strays too far from the head of the rankings (this year at #3) despite volatile rent swings.
  • Boston ranks fourth, living off its academic prowess—all those bright students and professors in the metro’s scores of fine colleges and universities provide a foundation for economic stability.
  • Seattle suffers from a temporary demand outage and office overbuilding, but its diversified corporate makeup (high tech, aerospace, import-exports, e-commerce) signal a solid rebound once the national economy shows more improvement.

Houston and Dallas always look good to developers—Texas’s friendly business environment (low taxes, cheap land, and limited regulation) keep corporations coming, but it’s hard to hold value with a continuing stream of new projects seemingly always in the pipeline… Southern California is expected to come back, doom and gloom headlines aside. Emerging Trends respondents won’t count out alluring coastal markets along the Pacific—Caalifornia may have budget problems, but it still ranks on its own as one of the world’s largest economies. The further you move away from the ocean and into the desert, the worse outlooks get, especially in Inland Empire housing bust markets.

Some interviewees like the way Denver transforms into more of a 24-hour city, strategically turning the downtown into a hub for light rail and mass transit. But it’s a smaller city in a region without dynamic population density—farms to the east, mountains and desert to the west and south. Earlier this year downtown completed its first major office tower in 25 years, and it may be a while before demand justifies any more major construction.

I’ll comment about everywhere else (the laggards) later in the week. For most secondary and tertiary markets, it’s not a particularly sanguine story.

Emerging Trends 2011 Major Market Top Ten Investment Prospects (rated on a scale: one for abysmal to nine for excellent)

Washington DC: 7.0

New York: 6.6

San Francisco: 6.3

Boston: 6.2

Seattle: 6.1

Houston: 6.0

Los Angeles: 5.8

San Diego: 5.6

Denver: 5.6

Dallas: 5.6

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.