ATLANTA-In a move to improve efficiencies in their departments and companies, corporate real estate execs are collecting and analyzing property data on many fronts. Environmental practices, however, are not actively benchmarked, and an industry standard is still sorely lacking.
So say the results of a survey conducted by CoreNet Global and global real estate services firm DTZ. Michael Anderson, manager of CoreNet Global’s Research & Knowledge Center, shared early results with GlobeSt.com in an exclusive pre-release interview.
“This study confirmed what many of us already knew: You need proper benchmarks in place to justify reorganization,” Anderson says. “With benchmarking, whether its facilities management or portfolio optimization, the longer and more efficiently you benchmark, the greater the volume of data you have on which to base sound decisions.”
According to the survey of more than 200 CRE professionals from more than 140 companies around the world across a wide range of sectors, total occupancy costs and the total cost per person are collected and measured by a majority of the respondents, 87 percent and 82 percent respectively. Comparisons within an organization are by far the most popular benchmarks undertaken by real estate professionals, with 81 percent saying that they compare data internally.
“The embrace of benchmarking by corporate real estate professionals coincides with the increasing strategic role that the CREs are playing in corporate boardrooms gives them a little bit more ammunition,” Anderson says. “On a whole, though, we just need better systems and better industry standards.”
Sixty percent of respondents revealed that they also benchmark against competitors. However, less than half of all respondents were able to identify how they captured competitor data. For those that do collect such data, the process tends to be ad hoc and informal, utilizing personal networks, Internet searches, and common service providers.
“Existing benchmarking tools out are not well established,” Anderson says. “We don’t have an industry standard that’s been used year after year to allow people to make comparisons. A lot of people have tried very hard and have made a lot of good effort, but there still hiccups.”
On the environmental benchmarking front, only approximately one-third of the respondents are collecting environmental metrics for portfolio benchmarking. For those corporations that are collecting the data, measures focus around CO2 and water consumption and the levels of non-recycled waste.
“The low level of environmental benchmarking is at odds with the sustainability agenda, which is becoming an increasingly important factor in the development of corporate real estate strategies,” says Stephen Fleetwood, associate director at global real estate adviser DTZ.
Although some organizations are at least collecting CO2, water and waste data, Fleetwood says the environmental agenda is rapidly evolving and companies need to start looking at other metrics, such as how much of their power requirements are met by renewable energy and the impact of travel to work patterns and modes.
“The bottom line is CREs want to know how they can efficiently and accurately provide an estimated costs for one facility versus another,” Anderson says. “They want to know what their peers in the industry are doing and they want to know that the information they are looking at is reliable. That’s the difficult part. It’s going to take a lot of effort to get all of reliable information together.”
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