Here are some recently released numbers from Nielsen on this years Black Friday:
- 76%s said they will be shopping at department stores
- 55% will shop at supercenters/mass merchandiser stores
- 52% will shop at electronics stores
- 35% at toy stores
- 23% online
- 22% at dollar stores
The top buys on Black Friday will include apparel (64%), electronics (60%) and toys (47%).
The most interesting thing about these numbers is the percentage of people planning on shopping at dollar stores. Nearly 1/4th of all shoppers said they plan on doing so. This lends credence to the recent expansion plans by such stores as Dollar General, Dollar Tree and Family Dollar. The demand for discount clearly remains an important feature in today’s retail market.
We asked whether Dollar General’s IPO made sense back in November ’09 in our blog “Does the Market Still Crave Inferior Goods”. A year later it clearly does.
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Jonathan Hipp
Jonathan Hipp began his career in real estate over 25 years ago. In his early years as a broker, he ventured into the net lease industry and quickly began leading the US net lease market, closing over $3 billion in transactions. In 2005, Jon founded Calkain Companies, a company focused solely on net lease investment services. As President and CEO, he has been instrumental in building the firm into one of the leading Net Lease real estate companies, transacting over $12 billion of net lease deal volume over the past 13 years. He has expanded Calkain’s services to include brokerage, advisory, asset management, capital markets, and industry research. He has become a well-known resource, panelist, and speaker at various Net Lease and Industry conferences and is a regular contributor to GlobeSt.com on real estate trends. In June 2015, Jon’s passion for the real estate business was again recognized as he was nominated for the Top Real Estate Player in the DC area by SmartCEO magazine.
