FORT MYERS, FL-Jones Lang LaSalle is testing the multifamily sales waters in one of Florida’s most battered markets. An unnamed institutional investor handed JLL the exclusive listing for Park Crest at the Lakes, a 360-unit, class A garden style apartment community in the southwestern Florida city.

JLL Managing Directors Jubeen Vaghefi, Denny St. Romain, Jeff Morris, and Vice President Steve Echelson are leading the marketing activities for the multifamily asset. JLL is betting population growth in the area, along with a strategic location and fully occupied retail, will attract investors despite Fort Myers smaller market status. The firm declined to disclose the asking price.

“Over the last few years Fort Myers has been beaten down pretty hard,” St. Romain tells GlobeSt.com. “But Ft. Myers still has fairly healthy population growth rates when you compare it to other cities in the state and in the southeast. Because it’s been beat up and because of where rent levels are today, there will probably not be any new multifamily supply added in Ft. Myers for quite a while.”