As president and CEO of Transwestern, Larry Heard has steered one of the largest commercial real estate services firms through the worst recessions in US history. With responsibility for 26 offices across the US, Heard is plugged into traditional and niche property sectors and interacts with tenants, landlords and investors on a daily basis. GlobeSt.com managed to grab a few minutes of Heard’s attention to gather his thoughts on how Transwestern fared during the downturn and to delve into his expectations for 2011.

Globest.com: What did Transwestern focus on in 2010?

Heard: During the past year, we focused on getting better at what we do – raising the bar, and we focused on our clients and our people. We turned up the dial on our internal and external communications and worked hard to live up to our goals in the arena of “Legendary Service”.