With 31 years of real estate work under his belt, 18 of which were in commercial brokerage, Fred Schmidt was an obvious choice to take over the reins as Coldwell Banker Commercial president and COO back in April 2010. He has since been carving out a niche for the company as a middle-market brokerage firm. Recently, GlobeSt.com’s Mid-Atlantic region editor Alyson Grala sat down with Schmidt, who has worked on global client solutions at CB Richard Ellis, United Systems Integrators (now part of Johnson Controls) and Realogy, to discuss CBC’s platform and 2011 trends.
GlobeSt.com: What is your vision for the company?
Schmidt: With full-service firms at one end of the spectrum and smaller networks at the other, we see an opportunity in the middle-market brokerage business, which includes having corporate services and property management and facility management platforms on a global basis and then incorporating these into each of our 250 locations. There are brokers who want to control their own destiny, yet they still need the infrastructure and corporate services to best serve their clients. We see that as the sweet spot in the market.
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