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AEG Signs Naming Rights Agreement for Stadium

LOS ANGELES-Farmers Insurance signs a 30-year deal for naming rights for AEG’s planned 1.7 million square-foot stadium and event center here in Downtown L.A.

By Natalie Dolce | Updated on February 01, 2011

LOS ANGELES-The Farmers Insurance Exchange and AEG today revealed a naming rights agreement for the new downtown Los Angeles football stadium and event center. The 30-year deal provides naming rights for a 1.7 million square foot stadium designed to host football games, international soccer matches and other championship competitions along with concerts and entertainment events.

The stadium will be called Farmers Field. Financial terms were not disclosed. Farmers and AEG, developers of Staples Center and L.A. LIVE made the announcement together in the West Hall of the Los Angeles Convention Center, the future site of the new stadium which will occupy the footprint of the current West Hall.

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