MIAMI-With CREW-Miami’s (Commercial Real Estate Women) 2011 incoming board and new leadership in place, the association will launch a campaign called “Membership Matters” to reinforce that it is not just about showing up to events and shaking hands. Rather, getting involved in an organization in a real and meaningful way is the best way to see the fruits of your labor pay off through business referrals and new deals/opportunities.
GlobeSt.com caught up with Lyan Fernandez, chief operating officer of TotalBank and CREW-Miami’s 2011 president, to discuss Membership Matters, as well as why male attendance at CREW events is up and why success in commercial real estate is increasingly relationship-driven.
LeClaire: CREW-Miami saw male attendance at events double in 2010. Why do you think that happened?
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