TotalBank’s Lyan Fernandez Talks CREW, Part 1

MIAMI-With CREW-Miami’s (Commercial Real Estate Women) 2011 incoming board and new leadership in place, the association will launch a campaign called “Membership Matters” to reinforce that it is not just about showing up to events and shaking hands. Rather, getting involved in an organization in a real and meaningful way is the best way to see the fruits of your labor pay off through business referrals and new deals/opportunities.

GlobeSt.com caught up with Lyan Fernandez, chief operating officer of TotalBank and CREW-Miami’s 2011 president, to discuss Membership Matters, as well as why male attendance at CREW events is up and why success in commercial real estate is increasingly relationship-driven.