NEWARK-Despite many peoples’ perception of Newark as an industrial town, it’s hard to argue with the city’s transformation ever since Mayor Cory Booker first took office in 2006; he was then elected for a second term in 2010. Recently, Newark has nabbed a number of major lease deals–in the retail, industrial and multifamily sectors–further solidifying its place as a viable live/work destination.

But New Jersey’s largest city is making a name for itself as a less expensive–but equally as hip–alternative to Manhattan, so said Newark deputy mayor for economic development Stefan Pryor at ICREW NJ’s monthly luncheon, held on Thursday at the Newark Club here.

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