MIAMI-The Southeast Financial Center didn’t only get a new name—it got a new brokerage firm. Southeast Financial Center changed its name from Wachovia Financial Center just weeks ago. Now, the 1.225-million square-foot tower in the heart of Miami’s Central Business District has inked a deal with Jones Lang LaSalle to oversee the exclusive office leasing and property management for the building.

JLL takes over for Cushman & Wakefield. Official press statements from the building's ownership offer only a broad explanation: JLL’s capabilities “better complement the ownership’s long-term vision” for Southeast Financial Center. The shift in leasing and management is part of the property’s repositioning, and an awkward move for CushWake, which takes up about half a floor in the building.

"Cushman & Wakefield is pleased to have worked on behalf of JP Morgan at Southeast Financial Center during some of the most difficult financial times in real estate history," a company spokeperson tells GlobeSt.com. "While the market has begun to recover, it is not uncommon for owners to make a change as part of their leasing program. We are proud of our role in the repositioning of the property, which will continue to make it an iconic office symbol in Miami."

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