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Who Wants My Money?

Brand agnostic consumers' ambivalence is a major problem for hotels and many blame online travel agencies, but maybe hoteliers are looking it this the wrong way.

By Ryan Clark | Updated on March 07, 2011

Recently, my wife-to-be–a prolific negotiator tantamount to Jack Donaghy–hopped online to look for a hotel room, comparing price and quality. When it came up, I have to confess, I was writing an article for Real Estate Forum about online travel agencies and hotels. I felt obligated to relate what I know, seeing as we are betrothed. Since she was checking out large brand hotels and was willing to pay for a bit more quality, I recommended she use the online travel agency as a guide and get the room at the same rate through the hotel (most large brands guarantee that no one else has a lower price). I explained that the price wouldn’t change and the hotel would get 100% of her money, as opposed to splitting part of it with the OTA. 

“Why do I care who gets the money?” she asked.

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