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Too Much Information

Sometimes it's better for large companies to take a low-profile approach to service. Shoving it in my face and doing a bad job will get you banned.

By Ryan Clark | Updated on March 21, 2011

Branding is a tricky thing. My first cell phone was with AT&T.  As a company, their customer service reps reminded me on a weekly basis how similar AT&T’s logo looked like the Death Star. They once hounded me for money for which they were not owed until they received payment, which they promptly returned citing no record of a bill. I even once received a check for $0.38 from them with no explanation, for what I can only imagine as a single award for my millionth dropped call, sans balloons.

Their $39-billion purchase of T-Mobile–my current carrier after I fled originally to Sprint from AT&T–genuinely leaves me befuddled. This monstrous corporation remarried me after I’d clearly divorced them. My darling carrier has ripped off its face and I am confronted by my vindictive, petty, ex. I feel duped.

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