FORT WORTH-Cinemark Holdings Inc.’s decision to open a new 14-screen theater in the mixed-use Presidio Junction in North Fort Worth illustrates the area’s desirability to retailers and entertainment concepts, according to Marc Marrocco, vice president of The Weitzman Group.

Marrocco negotiated the sale of 10 acres at the intersections of I-35W, SH 287 and North Tarrant Parkway on behalf of LNR CPI Presidio Land LLC to Cinemark for the new theater. He worked with Brian Glaser and Herb Weitzman with The Weitzman Group and Jay Jostrand of Graco.

The new theater will feature the company's new Cinemark NextGen design concept. Cinemark, which is headquartered in the Dallas suburb of Plano, plans to get started on the new project later this year, Marrocco says. The all-digital theater is slated to open in time for the 2012 summer blockbuster season.