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¿Hablas Español

Most of the people in my neighborhood checked the Hispanic box when they filled out their census form. What about your neighborhood?

By Jennifer Duell Popovec | Updated on April 05, 2011

When I filled out my form for the 2010 US Census, I checked the box for non-Hispanic origin, but most of the people in my neighborhood checked the Hispanic box. I am a minority where I live, and it’s pretty obvious…

The closest elementary school has both English and Spanish posters in its hallways, and the retail shops in and around my neighborhood target Hispanic consumers with Spanish signage and Hispanic brands. For example, when I need to make a quick milk run, I head to Fiesta, a grocery store that caters to Hispanics.

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