CHICAGO-Jones Lang LaSalle has launched a new program management service that provides a turn-key approach to the implementation of new retail concepts, as well as rebranding and remodeling initiatives. The service, dubbed Brand 3D, integrates the firm’s project management process with the retailer’s design process – resulting in efficiencies in cost, timing and quality.

Brand 3D was established to work with retailers and their designers from day one to prevent some of the common roadblocks involved in rolling out new concepts and implementing rebranding and remodeling programs, according to Adam Cook, senior project manager in the Project and Development Services group at Jones Lang LaSalle. Brand 3D also gets involved in web marketing strategies, social marketing and other forms of customer communication.

Jones Lang LaSalle has fully integrated the Brand 3D team with its global Project and Development Services (PDS) group, which encompasses more than 2,000 project managers worldwide. The Brand 3D concept grew out of PDS’s multi-site project management capabilities, which utilize sophisticated software and expertise-sharing to simultaneously, manage hundreds or thousands of similar projects, including branding initiatives, technology rollouts, signage changes following a merger.