Positioning
Last Friday the New York Times' business section featured an article about states and municipalities that are raising sorely needed revenue by placing advertising on public buildings, school buses, bus terminals, and yes, prison holding areas. Better yet, public and private schools alike are placing ads in cafeterias for Ring Dings and Yodels in an era that recognizes that organic, low-fat, and vegan is a better, and healthier way forward. So what's the organizational angle? Today's chief marketing officer must be forward-thinking, nimble and capable of navigating digital media with advertising on good old yellow school buses. Just imagine: a glorious and colorful advertisement for a Princess Line Cruise on the wall in Al Capone's Alcatraz cell!

Tony LoPinto is a senior client partner and head of Korn//Ferry International’s Real Estate Practice and founder of SelectLeaders. The views expressed in this article are the author’s own.

Job Opportunities LOCATE A JOB <!--

PALMER CAPITAL INC.
Capital Markets Partner
(SACRAMENTO) The candidate will be responsible for underwriting, marketing, structuring debt and equity, and the management of client relationships; among other duties.

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THE LIGHTSTONE GROUP
Corporate Counsel
(LAKEWOOD, NJ) The corporate counsel will be responsible for drafting and negotiating confidentiality agreements, letters of Intent and joint venture agreements; purchase and sale and related agreements; loan documents; review of title documents and ALTA surveys; and managing real estate closings; among other duties.

BOSTON FINANCIAL INVESTMENT MANAGEMENT, LP
Equity Underwriter/Account Manager
(SAN FRANCISCO) The underwriter/manager will review and analyze prospective deal opportunities with originators; work with originators and senior management to establish pricing, structure deal terms, determine investor interest and to prepare and execute proposal letter; and oversee deal due diligence process; among other duties.

ODGERS BERNDTSON
President & CEO, Parkbridge Lifestyle Communities
(VANCOUVER, BC) The president & CEO will provide overall organizational leadership, develop the team and provide reasoned, analytical analysis to business decision making; among other duties.

JONES LANG LASALLE
Regional Director of Property Management
(BOSTON) The regional director will be responsible for new business development and client relationship management; and develop, maintain and proactively resolve client, employee and property issues; among other duties.

INDUSTRIAL SENIOR ASSET MANAGER
Cobalt Capital Partners
(IRVING, TX) The asset manager will be responsible for a portfolio of approximately 5 to 6 million square feet consisting mostly of light industrial properties; supervise, coordinate, oversee, or otherwise manage the activities of third parties; and coordinate leasing, marketing, financial analysis, cash management, and budgeting for the income properties in the portfolio; among other duties.

SALES NATIONAL ACCOUNT EXECUTIVE
SelectLeaders
(NEW YORK CITY) SelectLeaders, http://www.selectleaders.com/ the leader in online professional and executive hiring for the commercial real estate industry, has an immediate need for an e-commerce business to business Sales Account Executive with at least 2 years experience. SelectLeaders powers the Career Centers for the twelve premier Commercial Real Estate Industry Associations, whose members control and direct 90% of commercial real estate – professional writing, phone sales presentation and negotiating skills a must.

WEINGARTEN REALTY INVESTORS
Regional Leasing Director
(ORLANDO) The director will manage a staff of three Leasing Executives as well as personally handling certain big box/pad leases and shop space leasing; creatively establish, implement, and execute leasing plans for vacant spaces and constantly search for value added opportunities in the portfolio; and establish and maintain excellent relationships with tenant's, broker's, and lease prospects; among other duties.

COLLIERS INTERNATIONAL
Regional Finance | Operations Manager
(IRVINE, CA) The manager will be responsible for timely closure of the books each month; provide active support to monthly variance analysis and management reporting; lead forecasting and budgeting efforts for the greater Los Angeles region; and work to develop policies and processes that establish and maintain proper accounting records and internal controls; among other duties.

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