NEW YORK CITY-Sapient Corp., a provider of marketing and technology services, has signed on to lease a 52,000-square-foot space at 40 Fulton St. in lower Manhattan. The lease is for a 10-year term and will allow Sapient to consolidate its two Midtown locations when it moves sometime this mid-summer or fall.

Prices weren’t disclosed, but according to data from CB Richard Ellis, average asking rent for the downtown market in which 40 Fulton sits were $39.33 per square foot for March 2011. The area has a vacancy rate of 8.9%.

Ron Lo Russo represented Vornado Realty Trust in-house in the deal. Studley’s William Montana, Ben Nottingham and Robert Richards of Boston’s Richards Barry Joyce & Partners represented Sapient. 40 Fulton St. is a Vornado Realty Trust building, as was the company’s previous home at One Penn Plaza, where it occupied space on two floors. It will increase its space by 31,000 square feet in the new location and expects to utilize the additional space when the move is complete, and is already looking at additional floors in the building, according to Hank Summy, senior vice president and New York managing director of SapientNitro.

“Our client was attracted to the area because of the evolving tenant base that not only includes the long-time finance and insurance firms but has expanded to a broad-based, diversified community that includes the creative and media industries,” Montana said in a release. “The close proximity to the new Fulton Street Transit hub will allow easy access to clients and employees throughout the city.”

Summy echoes the importance of the Fulton Street Transit Center, telling GlobeSt.com that it was a “vital” deciding factor for the move. “It was absolutely a big deciding factor for us,” he says. “We had looked at places more toward a Grand Central location or more toward a Penn Station location and those get somewhat limiting for a diverse people pool like we have.”

As the premier tenant in the building, Sapient will also have branded signage in the lobby and outside the building. “Those kind of perks you get a little bit special treatment on versus some of the other areas in Manhattan as well,” Summy says.