EAST RUTHERFORD, NJ- “How would you like to walk to Hawaii?” asked developer Nader Ghermezian Tuesday at the press conference announcing Triple Five Corp.’s plans to convert the former Meadowlands Xanadu development into American Dream Meadowlands, at a cost of $1.5 billion to the developer and $200 million from the State of New Jersey.
One major component of the re-envisioned center will be a glass-domed water park that will remain a balmy 85 degrees year round. The goal, it seems, is to encapsulate the world in a project that will combine elements of Triple Five’s West Edmonton Mall in Canada, and Mall of America in Bloomington, MN, to attract what Triple Five estimates will be 55 million visitors, half of them tourists.
“This project is a new project, different from what was envisioned,” said Triple Five SVP Paul Ghermezian. “We’ve done it once, we’ve done it twice and we’re going to do it again.”
Other components planned for the three-million-square-foot project include the first indoor ski hill in North America, already completed; a 200-foot diameter, enclosed capsule observation wheel reminiscent of the London Eye; a 26-screen movie theater with an outdoor lounge, previously built; a performing arts theater seating 2,400-3,000 people, mostly built; indoor skating rink; aquarium, bowling alley and golf course; 1.7 million square feet of retail space and 150,000 square feet of dining, restaurants and nightclubs.
Eventually, hotels, a convention center, sports center and additional entertainment venues will bring the development to 7.5 million square feet, making it the largest retail/entertainment/amusement and tourism project under one roof in the world. The ultimate cost would be approximately $3.7 billion. For decades, West Edmonton Mall was the largest mall in the world, eclipsed more recently by a number of projects in China.
The state will contribute $200 million to American Dream Meadowlands’ initial construction, through a yet-to-be determined blend of Tax Increment Financing and investment, Christie said. “It’s a critical sign New Jersey is making its comeback,” he said. “It’s going to be what it was envisioned to be from the beginning. It’s getting a makeover, a new name, and a new vision from the people who are taking it over.”
The project will create some 9,000 construction jobs and 35,000 permanent jobs upon opening. The completion of American Dream will also benefit other retailers, restaurants and even gas stations, creating a market that previously didn’t exist. “We are not asking for the money from the local taxpayers,” said Nader Ghermezian, Triple Five chairman and Paul Ghermezian’s uncle. “We are asking from some of the sales tax that would not exist without the project to come back to the project.”
The project is approved for four retail anchors, and Triple Five is in active discussions with a number of tenants. Retail will be a blend of price points, Paul Ghermezian told GlobeSt.com, given the size of the mall.
Christie also emphasized the project will have a strict timeline, the retail portion opening in fall 2013, and the water park and amusement park in 2014. The new Meadowlands Stadium will host the Superbowl in February 2014. “I’m glad we’re finally under way. Being in a state of suspended animation isn’t fun,” Rutherford Mayor John Hipp told GlobeSt.com. “We’ll see if the third time is the charm.”
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