McDonald's is spending $1 billion to spruce up its restaurants in a move, that some say, will make them look more like a Starbucks. But will any of its regular customers care?

As much as people probably embrace that they can now get a latte for a bit cheaper at McDonald's than some other outlets, we doubt that the chain's customers really go there for anything inventive or how the place looks. What they want are the familiar burgers and fries that McDonald's offers, with the occasional McRib thrown in.

In fact, making the place look like a Starbucks could actually dissuade consumers. As it stands now, McDonald's is a safe place to subdue the kids when they are freaking out. If the place looks more "adult," then parents might be more reluctant to take children amped up after a soccer game.