ATLANTA-Matthew Winn is rising up the ranks at Cushman & Wakefield. The firm just promoted him to senior managing director of the US Retail Services division.

Winn most recently served as managing director for CushWake’s retail consulting group. His experience spans strategic planning, branding, investment, development and management focused on commercial real estate. His transactions experience includes acquisitions, underwriting, deal structuring, financing, development, leasing, management and sales.

“Matt’s experience and client relationships, which offer important insight into the factors influencing site selection and merchandising decisions today, add tremendous value to our expanding retail platform,” says Jim Underhill, CEO of the Americas for Cushman & Wakefield. Winn’s appointment comes as part of the firm’s new commitment to growing its global retail services platform.

As senior managing director, Winn will coordinate with counterparts throughout the Americas, Europe and Asia, work closely with the US Retail Services team, the Corporate Occupier & Investor Services group, and other service lines to help guide strategic initiatives for retail tenants and institutional owners. He will also lead initiatives including a national portfolio rationalization and real estate strategy for Lacoste in the US as well as market level analyses for clients like Nike and Ann Taylor.

“With what is happening in terms of consumer spending growth and GDP growth here in the US, we are turning the corner and people are starting to spend again,” Winn tells GlobeSt.com. “Consumers may be spending on different things than they were five years ago, but they are starting to spend and that leads to opportunities across the country.”

An expert in multi-market transactions, Winn will remain the point of contact for the international expansion of Nike and for the national site acquisition program of Tanger Outlet Centers. In 2009, Winn crafted the strategy for CushWake’s lease renegotiation teams and led the nationwide effort to reduce occupancy costs for the firm’s clients in more than 3,500 locations. He will remain involved in these assignments in a supervisory role in addition to his new duties.

“With the right listings for class A properties, regardless of market, there’s always going to be demand,” Winn says. “It’s just a question of who are the tenants that want to get in. So it’s not necessarily that there is no activity, it's just different than it was five years ago. My role is to make the most of an amazing platform of seasoned professionals.”

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