The king is dead.
We're probably waaay in the minority here, but we always liked Burger King's advertising campaign with the freaky mascot. Well, he is no more, but that is just the beginning of changes at the fast-food giant.
Like larger competitor McDonald's, it looks as thought Burger King is trying to grow up. And a detailed Miami Herald article on the endeavor makes it sound like the move will get widely compared to trying to be more like Starbucks, as is McDonald's serious revamp.
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