EDISON, NJ-With all the phone numbers being given out there, the most recent meeting of NAIOP NJ could easily have been mistaken for a speed-dating event rather than a serious update on state “Environmental, Economic & Land Use Planning Issues.” Yet that’s exactly what it was, opening with a keynote speech from Lt. Governor Kim Guadagno and followed by panel discussions from representatives of the Department of Environmental Protection and the private sector.

The theme pretty much agreed by all: New Jersey has become much more amenable to developers and others seeking to locate here. But there is still a long way to go. “The conversation has changed about New Jersey. The conversation isn’t about Snooki or the Soprano brothers. It’s about Chris Christie and a national bid,” Guadagno said. “And they’re talking about a national bid because New Jersey is a state that’s getting its house in order.”

A number of measures have already been undertaken to streamline the development process, with the Office of State Planning now reporting to her, Guadagno said. However , she said, “This isn’t good enough. … If I can convince you that the red tape New Jersey is famous for is being fixed, you can go to your clients, and say New Jersey is serious about business again. I need you to go out and sell New Jersey.”

To that end, Guadagno gave out her state-paid cell phone number, encouraging all to call her with problems. The move, one Guadagno is well known for, encouraged several of the DEP officials who spoke next to give their own contact information as they updated the status of their departments.

Some regard the water quality management process in the state as being handled backwards, noted John Hutchison, senior policy advisor-water quality management planning with the state's Department of Environmental Protection, with developers building where infrastructure already exists. “We need a new planning process in New Jersey based on economic growth. Then water management and other departments should line up behind that vision.”

The culture of the land use regulation division is changing “both inside and out, to make sure my staff listens to the issue, and doesn’t just say no,” said Mark Pederson, acting director, land use regulation for the DEP. “A lot of people in my office were focused on the moss at the bottom of the tree,” while forgetting they were even in a forest.” The department is making greater use of technology, instituting a call center, and even setting up a couple of instant permitting programs that will allow builders to receive approvals in a day, he noted.

The DEP remains overburdened, and one method that could help, but is still gaining credibility is the Licensed Site Remediation Professional program, that licenses qualified consultants to oversee environmental investigation and cleanup, supplementing DEP efforts. The state now has 500 LSRPs, but needs twice that many, noted Jorge Berkowitz, a senior associate at Elmwood Park, NJ-based Langan Engineering and Environmental Services, and a member of the state’s Site Remediation Professional Licensing Board.

And education will be needed, said Clark Machemer, a VP at Rockefeller Group Development Corp. in Mt. Olive, NJ. “The good news is that you can get approved fast,” he said. “But buyers may not believe anyone who is not the DEP.”

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