MIAMI-When news started leaking out that Jorge Perez, chairman and CEO of the Related Group, was planning a new venture, local commercial real estate ears perked up. After all, the Related Group is Miami’s largest condo developer--and one that did not escape the distress of the economic downturn.

It wasn’t surprising when Related let the world know who it was forming a strategic alliance with. Miami-based marketing firm International Sales Group is no stranger to Related Group-caliber projects. Now, a newly formed partnership dubbed Related ISG will unite Perez’s vision with ISG’s global sales and marketing power to push the next wave of condos in the Magic City.

“Related represents the best brand in Miami,” Craig Studnicky, principal of ISG, tells GlobeSt.com. “For 30 years they have been a leader in real estate. They intend to stay in that position. When we were offered the chance to partner, we accepted the opportunity. This was created as an equal partnership with a mutual focus on sales and marketing disciplines.”