J.C. Penney is getting a new chief executive officer soon, courtesy of Apple. Ron Johnson, who heads up Apple's wildly successful (and cool) retail stores will take over the job from Myron Ullman, who has led Penney since 2004.

The move has generated a lot of attention in the media because there will be a lapse of three months after Johnson starts in November while Ullman will remain on board. During that period Johnson will concentrate on merchandise and marketing, while Ullman will still focus on the physical stores.

What first crossed our mind is: Will Johnson be a good fit? Isn't retailing products like iPads and iPods at one of the most innovative, and pricey, electronics makers in the world quite a shift from pitching discount clothing?

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