Jamestown Rebrands 594,000-SF Alameda Towne Centre

ALAMEDA, CA-New owner Jamestown has launched a rebranding campaign for the 594,000square-foot Alameda Towne Centre, which it has renamed Alameda South Shore Center to highlight its South Shore Drive address and honor its history. Jamestown acquired the center from Portland, OR-based Harsch Investment Properties for $181 million, as reported by GlobeSt.com earlier this year.

The restored name and new logo will be official on the weekend of July 4. The new tagline for Alameda South Shore Center, “Come Shop at the Beach,” is a nod to the center’s shoreline location as well as its proximity to the former Neptune Beach amusement park, an icon of the 1920s and 1930s.