Would YOU invest in cupcakes? That is a question a lot of investors are asking now that the Crumbs chain is trading on the Nasdaq.
The 35-store chain, with locations mainly on the coasts, is trading between its initial listing of $13 and $13.50 since its debut Thursday. The firm has plans to expand to about 200 locations by the end of 2014, and the founder sees a future with about 600 total units.
The good news is that another retailer wants to expand when landlords are still dealing with vancancies. Hello, empty Blockbusters!
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