Unless you operate in New York or Washington DC, you know most commercial real estate markets still are barely out of intensive care. National vacancy rates for retail and industrial properties remain stratospherically high compared to past downturns, and everybody you talk to is most worried about future demand for office—most companies will look to shed space when their leases roll, not necessarily expand as you would typically expect in a recovery. Then you digest last week’s really ugly jobs numbers and must realize there will be no easy exit from these rough times.

Now if you’re a regular reader, you know I believe real estate is a cyclical timing play—in fact right now is a better time to buy than sell, although the buying opportunity in the top markets—the global gateway cities was 18 to 24 months ago, and for the most part that window has closed. In this cycle, there may not be much more downside, but the upside will be extremely slow to materialize.

The reason for that is the secular change going on in the U.S. economy. We’re no longer the straw that stirs the drink (thank you, Reggie J.) for the rest of the world. Our jobs engine may not be entirely broken, but it requires an overhaul—companies can use fewer U.S. workers to make big profits and they can pay them less thanks to automation and outsourcing via the internet. The growing world markets aren’t domestic, they are all overseas. At the same time, our government is broken in ideological turmoil where factions on either side try to protect embedded practices and benefits that can no longer be sustained, if we are to get to a better place. Entitlements need to be modified to reduce outlays, while wealthier Americans and highly profitable companies need to pay more back into a system that has provided them so much. This secular change essentially is all about the average American having less and living less large, which means we’ll want and need less real estate.

Now this doesn’t mean turning into some kind of third world state or rampant poverty--far from it. But the excess has to be wrung out of the system. We all must learn how to live smarter and more productively—making more out of the less we’re going to have. Again that gets back to what is happening with real estate. We don’t need as big a house, and we cannot sustain driving for hours each day and spending all that money on gas to get to work or to do errands. That’s why more people will choose to work from home if they can or live closer to work, probably in a smaller place, preferably near mass transit. That’s why businesses look to shoehorn more employees into less space, and like the idea of green technologies to save on utility expenses. That’s why retailers slim down on locations and more manufacturers rely on direct sales over the internet. And that’s why they need less warehouse space to do their business.

The way we used to live is changing and not returning. It’s secular change and it’s having an enormous impact on leveling the real estate cycle.

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Jonathan D. Miller

A marketing communication strategist who turned to real estate analysis, Jonathan D. Miller is a foremost interpreter of 21st citistate futures – cities and suburbs alike – seen through the lens of lifestyles and market realities. For more than 20 years (1992-2013), Miller authored Emerging Trends in Real Estate, the leading commercial real estate industry outlook report, published annually by PricewaterhouseCoopers and the Urban Land Institute (ULI). He has lectures frequently on trends in real estate, including the future of America's major 24-hour urban centers and sprawling suburbs. He also has been author of ULI’s annual forecasts on infrastructure and its What’s Next? series of forecasts. On a weekly basis, he writes the Trendczar blog for GlobeStreet.com, the real estate news website. Outside his published forecasting work, Miller is a prominent communications/institutional investor-marketing strategist and partner in Miller Ryan LLC, helping corporate clients develop and execute branding and communications programs. He led the re-branding of GMAC Commercial Mortgage to Capmark Financial Group Inc. and he was part of the management team that helped build Equitable Real Estate Investment Management, Inc. (subsequently Lend Lease Real Estate Investments, Inc.) into the leading real estate advisor to pension funds and other real institutional investors. He joined the Equitable Life Assurance Society of the U.S. in 1981, moving to Equitable Real Estate in 1984 as head of Corporate/Marketing Communications. In the 1980's he managed relations for several of the country's most prominent real estate developments including New York's Trump Tower and the Equitable Center. Earlier in his career, Miller was a reporter for Gannett Newspapers. He is a member of the Citistates Group and a board member of NYC Outward Bound Schools and the Center for Employment Opportunities.