WOODBRIDGE, NJ-Helios Capital LLC, a New Jersey-based full service real estate advisory firm specializing in the sale of small balance commercial mortgage loans and real estate owned (REO) assets, has re-branded and renamed itself Helios Capital Advisors to better reflect its expanded advisory services in the New York, New Jersey, Pennsylvania and Connecticut markets.

The move comes after the integration of the investment sales division of the Schultz Organization, Steven Schultz, CEO of Helios Capital Advisors, tells GlobeSt.com.

“The Schultz Organization has been around since 1990 and done a lot of investment sales from the 1990s through the 2000s,” Schultz says. “In 2009, we started Helios primarily for loan sale advisory work. I got more involved in the business and it has grown exponentially.”

Conversations with bankers made it clear that once loans were sold, they could move into investment sales, Schultz says. “We can help on the investment sale side,” he adds. “To bring it under one umbrella makes sense.”

The Schultz Organization will remain focused on tenant and landlord rep leasing, while Helios Capital Advisors will concentrate exclusively on providing advisory services on behalf of private, institutional and corporate lenders and investors in the secondary market to trade commercial mortgage loans, REO and investment properties. “We have not come across any other loan sale advisor that has the experience we bring,” Schultz says. “That’s why we call ourselves advisors, not just brokers.”

Helios Capital Advisors will retain its senior management team of Schultz, Jonathan Horn (senior managing director and co-founding member) and Josh Malka (managing director). In addition it has added Tony Georgiev as senior director of underwriting and Casey El Koury as marketing assistant.

The company has completed some $100 million in unpaid principal balance loans in the first half of 2011 and Schultz expects a healthy loan sales market for another three years. “It will still continue,” he says. “We’ve always done sales and marketing for properties. And we’re talking about getting involved in equity placement and restructuring deals. Our mantra is about serving the community in this business.”

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