I’ve read so much news lately about the growing demand for multifamily and the death of the American Dream of homeownership. Heck, I’ve even written a few of those stories.

The numbers are hard to refute: according to Harvard University’s Joint Center for Housing Studies (JCHS), demographic trends favor continued growth in the number of renter households for at least the next decade with population growth alone increasing the number of renter households by more than 3.6 million by 2020.

That number includes the Echo Boomer generation that we’re hearing so much about. Echo Boomers apparently are more comfortable in urban areas and are willing to live in smaller spaces so they can be close to all the things offered by urban cores.