ORLANDO-CNL Commercial Real Estate won the retail leasing assignment for 55 West, a mixed-use development in Downtown Orlando. The 74,273-square-foot retail space within the project is 55% occupied, with 5,767 square feet currently under negotiation.

Genny Hall and Christin Jones, both vice presidents with CNL Commercial Real Estate, are heading up the leasing assignment. ZRS Management LLC will continue to serve as the leasing agent for the residential portion as well as property manager for the entire 32-story building.

How will Hall and Jones turn around the retail leasing at 55 West? Hall doesn’t think the project needs a turn around, per se. She tells GlobeSt.com that leasing up the vacant space requires a time investment to find the right tenant mix, which means choosing retailers and restaurants that cater to young professionals and downtown business workers.