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Some Retailers -- Even the Biggest -- Can't Master the Internet

Some major retail chains still aren't getting the traction online that some people might expect.

By Ian Ritter | Updated on September 01, 2011

In this day and age, one would think that every retailer has a strong and skillful online presence. But that is not the case, according to a report recently released by 24/7 Wall Street that shows why Amazon is the king of online sales.

A lot of the major retailers still don’t get it, says the analysis, which looked at revenue numbers versus Web traffic. The lower the Web traffic compared to overall sales, the more poorly a company does in promoting its items on the Internet, the study reasons.

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