WACO, TX-Following its success in Dallas and Austin, Dunkin Brands Group is pushing for more Dunkin Donuts locations locally and in Houston. To that end, the Canton, MA-based company is actively recruiting franchisees for these markets, as well as for cities in Colorado, Nebraska, New Mexico and Oklahoma.
Grant Benson, Dunkin Brands’ vice president of franchising and market planning, says that with the company’s rollout in Dallas and Austin, other opportunities in Texas presented themselves. There are three units in Houston, he notes, and growth in San Antonio as well. “Looking at how well these markets align with each other, Waco made a lot of sense,” he says.
Waco, like other Dunkin Brands’ targeted locations such as Colorado Springs, CO; Omaha, NE; Albuquerque, NM and Oklahoma City, is a secondary city. But Benson says the company doesn’t distinguish between primary or secondary cities.
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