NEW BRUNSWICK, NJ—Multifamily is king, followed by neighborhood retail, but those looking to invest in New Jersey commercial real estate can find opportunities – and challenges – in all sectors, said speakers at the 10th annual RealShare New Jersey conference, held at the Hyatt Regency here on September 13.

Though the market has taken a pause in the last 30 days investors have been interested in a number of sectors in the state.“We’re spending a lot of time these days on multifamily and retail deals. We’re also doing some industrial,” says Jose Cruz, senior managing director of Florham Park, NJ-based HFF. “The liquidity for multifamily and retail is back to 2007 levels.”Apartments have been the preferred investment vehicle, noted Michael Fasano, a regional manager of Marcus & Millichap, of Elmwood Park, NJ. “There’s a lot of capital sitting on the sidelines, looking to buy, and that’s driving cap rates down,” said Rob Holland, Senior VP and co-managing director of The Kislak Company, Woodbridge, NJ.

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