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DDR Name Change a Reflection of Retail Real Estate

DDR's name change is a reflection of the significant downturn in development experienced in the retail real estate industry.

By Ian Ritter | Updated on September 16, 2011

Developers Diversified Realty is no more, basically, because retail real estate development is no longer the firm’s primary business. To that end, ground-up development isn’t ANY retail real estate company’s primary objective.

The firm’s name is now just DDR Corp., which everyone in the industry always called them anyway. Developers Diversified Realty never really rolled off the tongue all that well. Redevelopers Diversified Realty probably wasn’t top in line for the new moniker.

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