BAYONNE, NJ-Despite concerns about high tolls and traffic taking away business from New Jersey to Eastern Pennsylvania, Norfolk and Halifax, industry officials are saying “fuggedaboutit.” Michael McGuinness, executive director of NAIOP, tells GlobeSt.com that Garden State’s industrial sector will be a force to be reckoned with once the raising of the Bayonne Bridge is complete.

“We have far more warehouse and distribution facilities and potential facilities far closer to the port than the Lehigh Valley in Pennsylvania,” McGuinness says. “Someone can make the argument that there are no tolls to go to Pennsylvania, but guess what, it is about two or three times the distance,” he adds, noting that tenants are more likely to stay close to New Jersey given rising gas prices, proximity to the waterfront and shorter driving distances.

The Bayonne Bridge project, to be completed in 2014, involves the raising of the roadbed of the bridge by more than 60 feet above the Kill van Kull between New Jersey and Staten Island. While construction and engineering work has already begun on the bridge, the completion of the $1 billion project by the Port Authority of New York and New Jersey is contingent upon the port’s fare and toll increase plan that was recently enacted to help cover cost overruns and budget deficits.

The project is also linked to the Panama Canal expansion along both the Gulf and East Coasts, which will expand global trade and shipping capacity. In preparation for its 2014 completion, about $4 billion has been invested to dredge the New York Harbor.

In order to keep business from leaving New Jersey and New York, NAIOP and its members remain supportive of the Bayonne Bridge being raised on-time in order to allow large, post-Panamax vessels to utilize the region’s ports. “If you can fit double the cargo on one ship, there’s an incremental fuel savings, a labor savings and there’s an overall shipping cost savings,” says Joshua Adler, a partner at Adler Development of Edison, NJ. “With the lower cost of shipping the goods, a merchant will be able to price those goods less expensively. We need to be able to get those ships into our ports,” he adds, noting that if goods are shipped to other parts of the country, the shipments eventually come back to New York and New Jersey due to the population density here.

According to a study from the New York Shippers Association, about 35% of the population is served by the Port of New York and New Jersey, a number that McGuinness says is a third of the US population. “Because we have a large portion of the population living in the metro area, the cost to consumers of those goods would be far less expensive if they came in through the port of New York and New Jersey, as opposed to it coming in through Halifax or Norfolk,” he says.

McGuinness says the state currently has approximately 21 underutilized warehouse and distribution facilities over one million square feet that are ready for immediate occupancy. “The vacancy rates are high,” he says, noting that rates range from 11% in the Meadowlands area and as high as 15% to 16% in central Jersey 8A corridor.

“There is a lot of space to handle more cargo,” he says. “We have ready-to-go facilities that the shippers can utilize as soon as these larger ships come into port, provided that the Bayonne Bridge is completed on-time, meaning that we don’t lose business to Port of Norfolk or Halifax.”

But things are looking up. According to mid-year data from Cushman & Wakefield’s East Rutherford office, industrial sale and leasing velocity has become “robust” and is predicted to remain as such, with 11.1 million square feet of new leasing activity recorded during the first half of the year. C&W says average asking rents held steady at $5.62 per square foot, but given the continued upswing in the market, the opportunity for tenants to take advantage of lower rents “is waning.”

In addition, data from the Port Authority shows a year-over-year increase in container imports up by 9.4%. And earlier in 2011, Port Newark received a $500 million upgrade, which is near the bridge. “New Jersey is going to benefit hugely from this project being completed,” McGuinness says. “It’s one of the few things New Jersey has going for it now: it’s our port and logistics industry.”

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