TAMPA, FL-After brokers launched an aggressive sales and marketing campaign, commercial space at Signature Place, a mixed-use development in Downtown St. Petersburg, finally sold out. Colliers International Tampa Bay sold 56,000 square feet of commercial space within the complex to office and retail users.

Colliers brokers Alan Feldshue and Melanie Jackson brokered the deals for the seller, Gulf Atlantic Communities. The strategy was to price the space to match today’s market values while partnering with professional architects and general contractors to offer potential buyers preliminary pricing for build-out, along with a "vision" for each space.

“Since the space was sold in a shell condition, all buyers needed help visualizing how the space would look and how much it would cost to improve,” Feldshue tells GlobeSt.com. “By teaming with architects and general contractors we were able to sell the vision for the empty spaces and provide estimates for construction costs to make the improvements.”