Guericke: You Don’t Get to Where you are by Yourself

LOS ANGELES-“If you are on his team, he would die for you…if you are competing with his team, watch out.” So said George Marcus, co-founder and chairman of Marcus & Millichap Co., of this year RealShare Apartments 2011 Lifetime Achievement Award Winner Keith Guericke of Essex Property Trust Inc. When accepting the award during a networking lunch at the event, that drew more than 1400 attendees, Guericke pointed out that “you don’t get to where you are by yourself…You do it with a team.”

What is important in building a company, according to Guericke? “Pick your partners well. Create a strategy. Modify it as you have successes and failures.” The RealShare Conference Series is produced by ALM’s Real Estate Media Group, which also publishes Real Estate Forum and GlobeSt.com.