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Prudential Financial: One Part Defense, Three Parts Offense

Prudential’s commercial equity and debt businesses, PREI and PMCC, forge ahead with global initiatives while managing the risks of a shaky economy

By Paul Bubny | Updated on October 26, 2011

Its logo may incorporate the Rock of Gibraltar, but Prudential Financial Inc. operates in a global economy that has displayed nothing like that sense of permanence and stability in recent years. Yet Newark-based Pru’s two commercial real estate equity and debt businesses, Prudential Real Estate Investors and Prudential Mortgage Capital Co., have not only withstood the pounding of choppy seas, but have also proven more adaptable to changing market conditions than you might expect of a monolithic limestone promontory. As of June 30, PREI and PMCC had $48.1 billion and $68 billion globally of assets under management, respectively.

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