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Is Black Friday Still Black Friday?

With all of the different retailer opening times around Black Friday, is the day still relevant?

By Ian Ritter | Updated on November 01, 2011

So now Black Friday is starting late at night. Target is following Walmart’s lead from last year and will open all of its stores at midnight on Black Friday and will remain open for 23 hours so customers can get deals earlier than early.

The two discounters aren’t the only ones that will face off. Macy’s will also open at midnight. And a lot of big-box retailers that have yet to announce their plans will surely follow suit if there is so much competition going in this direction.

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