SAO PAOLO, BRAZIL-Chicago-based Jones Lang LaSalle is working with Reston, VA-based NII Holdings Inc. on the redesign and reopening of about 2,000 Nextel cell phone stores in Latin America. The NII company, 18% owned by Sprint Nextel, has launched a redesign of its brand, including a new store layout here and in Argentina, Chile, Mexico and Peru.

Nextel and Sprint merged into Sprint Nextel in 2005, but subsidiary Nextel International reformed under NII Holdings. The mobile communications company operates primarily in Latin America. JLL has already completed 800 of the new rebranding jobs, and is slated to build out the 1,200 additional locations during the next six months.

Adam Cook, VP in the Project and development Services Group at JLL, said in a statement that the company’s expertise on rebranding has allowed it to streamline the process for NII. He said the rebranding process can be risky and relies on many touch points across a company, including product research, marketing, packaging, management of site real estate applications, brick and mortar design and site implementation of portfolio branding elements.