MIAMI-Miami just landed a coveted new-to-market tenant. Miami Guild, the newest division of a Brooklyn-based company, is setting up shop in Miami Gardens.

Miami Guild is a design/build studio that’s home to artists, thinkers, designers and builders who create high-end trade show and marketing displays for retail brands and fashion houses. The New York brand also has a location in Los Angeles.

Doug Marshall of the Klabin Co./CORFAC International and Morris Southeast Group/CORFAC International principal Ken Morris represented Miami Guild in the 10,100-square-foot lease. Angelo Napolitano Trustee is the owner of the multi-tenant property in the north-central region of Miami Gardens. Financial terms on the 36-month lease were not disclosed.

Miami Gardens is not known to attract the design community, but Morris tells GlobeSt.com that Miami Guild had three good reasons to locate there anyway. Despite exploring options at the Design Center an in Doral, the location was too strategic to pass up.

“From Miami Gardens, Miami Guild can get materials to its shop easily from most anywhere in Miami,” Morris says. “Miami Gardens is conveniently located close to existing clients and projects. Pricing was also a factor. The Guild got a larger foot print for less rent than if it has moved into the Design Center.”

Miami Gardens is also near Miami Guild’s corporate apartment. The community is home to Dolphin Stadium, which is used by the Miami Dolphins and Florida Marlins.

“Miami, like Los Angeles and New York City is a hot, fashion-forward market,” Morris says. “Innovative design work matters more in these communities than in Seattle and Milwaukee, with no disrespect to Seattle and Milwaukee.”