NEW YORK CITY-Secondary and tertiary markets can be a major payoff for well positioned investors, but patience, local market knowledge and a good team are key. So said panelists during a recent GlobeSt.com webinar titled: Secondary Markets—There is Life After Core. The webinar, presented by Zurich, covered specific opportunities within those often-overlooked markets, which panelists agree offer some surprising opportunities both in terms of pricing and asset quality.

But regardless of where on the map you set your targets, rewards won’t come easy. Richard Walter, president of Faris Lee Investments, said that there is still some rough going in some of these markets, but “there are gems, especially those where there are some driving reasons.” Some of the “driving reasons” or typologies mentioned by panelists include state capitals, or university areas, where multifamily has been successful. 

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