BEVERLY HILLS, CA-Two multi-floor leases in the former Hilton Hotel headquarters building announced earlier this month demonstrate that the mystique of Beverly Hills continues to hold for talent agencies and other entertainment firms.

The latest demonstration of the city’s allure is the 120,000-square-foot lease signed by talent and literary agency UTA in the building that served as the Hilton Hotels headquarters. UTA is moving out of existing space in the city’s Golden Triangle area.

Playboy Enterprises Inc. also announced it would take 45,000 square feet in the same building. The company plans to consolidate its existing operations in Glendale and Santa Monica in the new location.

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