ROCHELLE PARK, NJ-The game of musical chairs continues in New Jersey’s office market, as class A space posted net absorption, while class B space saw losses, says Cassidy Turley’s third quarter Office Market Report.

Continuing a trend of flight to quality, class A space posted positive net absorption of 336,482 square feet while the class B office market recorded negative net absorption of 261,964 square feet, the company says. But every submarket differs, says David A. Simon, managing principal, New Jersey for Cassidy Turley in an email interview with GlobeSt.com.

“There are a reasonable amount of companies making lateral moves within certain submarkets in order to upgrade to higher quality facilities and obtain attractive rental rates and concessions. Companies are more likely to “play musical chairs” within their specific submarkets because they would not be impacting their existing employee and client base,” Simon says. “In order to compete with changing market conditions, class B owners will need to focus on upgrading their properties, increasing amenities and offering more aggressive terms. This approach will enable class B properties to remain more competitive in the market.

Central New Jersey reported 413,926 square feet of positive absorption, with vacancy dropping to 16.4% from 16.8% in the second quarter. Class A space, particularly in Princeton, accounting for 88% of the positive demand.

“There are many positive attributes that Central New Jersey has to offer in the office market, including its prime location between Philadelphia and New York,” Simon says. “However, major drivers for office demand have included the pharmaceutical and life sciences sectors. This area has been a hub for pharmaceutical headquarters for a long time and continues to attract small and mid-size pharmaceutical companies as well.”

On the other hand, the northern portion of the state experienced its second consecutive quarter of decreasing demand, with vacancy rising to 14.5% from 14.3% in the second quarter. The region saw 339,408 square feet of negative absorption, with class B space accounting for 92% of the total. The Hudson waterfront, however, saw 120,344 square feet of positive absorption.

Don’t expect these trends to change anytime soon, Simon adds. “These trends will continue into 2012 as companies continue to adjust to market conditions and focus on maximizing profitability. Flight to quality transactions will remain prevalent, with class A assets outperforming class B, older generation buildings,” Simon predicts. “In addition, vacancy rates will decline, although the progress will be slow, and average asking rates will stabilize as landlords and tenants close the perceived gap between market values.”

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