ATLANTA-What’s in a name? Quite a lot if you ask Horst Schulze, CEO of West Places Hotel Group. The luxury hotel management guru just changed the name of his company to Capella Hotel Group and partnered with a private equity firm to drive rapid growth in 2012 and beyond.
West Paces Hotel Group made the name swap to capitalize on the successful luxury brand it has created in Capella hotels. The partnership with Stoneleigh Capital, meanwhile, gives it an investment ally with an expertise in hospitality deals—and a new model to help hotel owners and developers drive growth.
Schulze tells GlobeSt.com he’s been passing up opportunities to grow the brand—until now. With the new name and the new capital he can accept offers to expand the brand that he couldn't before.
Continue Reading for Free
Register and gain access to:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
