MIAMI—Women are key players in commercial real estate, and groups like Commercial Real Estate Women are right there to support them. CREW-Miami just rolled out a regional education campaign to encourage commercial real estate professionals to tap into new technologies and embrace social media platforms to generate new business opportunities, build professional relationships and gain competitive advantage.

Dubbed Inspiring Innovation, the new campaign coincides with the organization’s 25th anniversary. Maria Juncadella, CREW-Miami’s newly-elected president and principal at Fairchild Partners, is leading the way.

“As technology rapidly changes how business is done, it is important for the commercial real estate industry to be at the forefront of new technologies and social media tools that can lead to more successful transactions and stronger professional relationships,” Juncadella said in a statement. “Through the ‘Inspiring Innovation’ campaign, CREW-Miami will focus its efforts on educating its membership and the broader business community on how to best tap into these new technologies to better grow their business.”