NEW YORK CITY-For global commercial real estate services firm CBRE, it’s good to be on top. According to a recent poll of Wall Street Journal readers, CBRE Group, Inc. was ranked with the best brand reputation in the commercial real estate industry.
The survey polled more than 1,200 of the WSJ’s subscribers on their views of brands from across the commercial real estate industry. Results scored CBRE the highest on brand reputation, with 82.1% responding that the firm had an “excellent” or “very good” brand reputation.
“What’s most important about The Journal’s survey is what it says about our people,” says Brett White, CBRE’s CEO, in a prepared statement to GlobeSt.com. “We would not enjoy the industry’s best reputation if we did not have the best professionals, working diligently and creatively every day to exceed our clients’ expectations.”
The survey also found that CBRE was tied for first as the industry’s most widely known brand, with 64.5% of subscribers responding they are “very” or “somewhat familiar with” the firm.
“This is a testament to the scope of our global platform, the quality of our people, and our unrelenting focus on service excellence,” White says. “We take great pride in this honor.”
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